It is not by chance that giant LED screens have even become a benchmark for the cities in which they are located. As an example, it is enough to remember some of the most visited corners of the planet, such as Piccadilly Circus, in London, or Times Square, in New York, to witness the pull that this form of outdoor advertising has. Are you considering incorporating them into your marketing and sales strategy? If so, we summarize below some uses of giant LED screens that will help you improve the results of your company.
The outbreak of the outbreak of a new coronavirus and the consequent decree of the state of alarm, with the closure for more than two months of the vast majority of stores and shopping malls and their subsequent reopening with restrictions, represents the greatest challenge for the economy in decades. The health crisis has hit the tourism sector particularly hard, which will also have to face the practical disappearance of international tourism due to the pandemic. In this scenario, how can LED screens help against the COVID-19?
Below, we give you some ideas and advice on the use of advertising and informative LED screens in the coming months, in accordance with the new legislation, so that you can minimize the impact of the current situation on your business and recover sales volume as soon as possible. habitual.
LED screens for bars and restaurants
This will undoubtedly be one of the areas in which led display supplier can help us against the COVID-19 . As is known, the process of de-escalation of the state of alarm contemplates a progressive increase in the capacity of bars and restaurants, which in the case we will go from 30% to 50% of its total capacity. Likewise, in our country, bar service is initially prohibited, something that is a problem for small establishments with few tables.
To alleviate this difficulty, some cities have authorized the terraces of these restaurants to be expanded , so that customers can take their drinks in the street . To enhance your experience, LED screens for bars and restaurants can be a great ally, especially when sports competitions resume and the live broadcast of football and basketball matches. Since these will be carried out initially behind closed doors or with a limited capacity , television will be the only way in which fans can see their teams play, as well as one more claim to attract the public.
On the other hand, the screens LED of outside are a more attractive and modern alternative to traditional blackboards as they also allow announcing tenders or menu day, either through a carousel of images static or videos . At LED Display, we offer prepared displays resistant to rain and temperature changes, while guaranteeing perfect visibility even in daylight.
LED displays for shops
At the same happens with catering businesses, shops and malls trade will see reduced capacity until further notice. With this in mind, it will be more important than ever to speed up the purchase decision process, so that visitors to the establishment do not have to stay in the establishment any longer than is strictly necessary, thus avoiding possible crowds.
To do this, placing LED screens in shop windows, in which promotions and offers are made known, can be of great help in encouraging passers-by to enter and purchase or be interested in a specific item or service. In this way, the time of observation or search for products within the store is reduced , thus preventing too many people from accumulating and, at the same time, ensuring that visitors do not have to touch several items before deciding on one, since that their manipulation can also be a source of contagion.
Nor should we overlook the usefulness of indoor LED displays , which are a good solution to limit customers from touching products and help them decide more quickly what to buy.
LED screens for clinics and hairdressers
Other businesses that have seen their habits and organization changed are clinics and hospitals. In addition to the use of individual protection equipment (PPE ), daily disinfection tasks and, in some cases, the closure of bathrooms and toilets for clients, these centers have had to remove newspapers and magazines from spaces. and waiting rooms . To liven up the moments prior to the appointment or concerted session with each visitor, LED screens can be a good channel for information or entertainment.
In the case of clinics and medical centers, it is also possible to take advantage of the content broadcast to publicize the security measures and the protocols adopted, both in the establishment itself and in public spaces. Besides being useful information, this action will be seen as a sign of commitment by the company, which can contribute to improve business and image brand ( branding ), thanks to the exercise of corporate social responsibility (CSR ).
LED displays for museums
Betting on LED technology in museums is also a wise move, for two main reasons: the elimination of explanatory brochures – to avoid the risk of spreading the virus – and the need to remove touch screens , if any. Although these offer a more interactive experience, the truth is that their continued use by visitors makes it necessary to sanitize them after each use, something that is not very functional and unaffordable in many cases. Hence, LED screens are the ideal option to expand and clarify the content of the exhibitions.
They can also be very useful to remind visitors of the new security measures that will be applied in this type of facility, such as the need to respect the distance between people, or to be able to deposit only backpacks or wardrobes, backpacks or umbrellas, conveniently protected by a plastic bag.
LED screens for smartcity
One of the characteristics of smart cities is the informative actions based on the use of ICT. A strategy that will be essential in the coming months, given the measures that the authorities are taking to avoid large concentrations of people on public roads.
After the authorization of the first walks, many of us have found streets where pedestrians did not keep the safety distance or were on the street outside the assigned time slot, in the case of towns with more than 5,000 inhabitants. Given the confusion created, and that regulations may change from one day to the next, as well as the phase of de-escalation in which we find ourselves, informative LED displays can be an effective reminder of the rules that pedestrians must follow at all times. . They can also indicate in real time which areas are more crowded, for those who go out for sports or walking can choose less congested areas.