Online advertising is one of the most efficient ways to reach new customers and improve your business. Whether you are a small e-commerce store or a well-known brand that earns consistently huge profits, you will need an online advertising strategy that leads to success and growth.
1. Social media
Aside from Google, the Facebook/Instagram advertising network is the most lucrative of its kind. In fact, Facebook reported $50.6 billion in ad revenue for the year 2018.
With 1.65 billion active social media users (and more being added every year), social media marketing should be at the heart of any brand’s online advertising strategy. Social media lets you engage with your community and build a genuine relationship between the business and consumers. You also have the option to choose between organic and paid marketing. Sponsored ads are a great way to increase the reach of your brand.
2. Pay per click (PPC)
PPC is one of the most widely used online advertising strategies by businesses and companies across the globe. It allows advertisers to bid for ad space on search engine result pages by using specific keywords. To be successful, a website has to achieve a high enough “quality score”. This score also influences the CPC (cost per click).
PPC can help your brand achieve a higher ROI, drive conversions, and generate leads and traffic from the moment the ad is published in the search results.
3. Search engine optimization
Search engine optimization is important for the reputation of any businesses.
This cost-effective strategy involves keyword research, i.e. identifying popular keywords used by potential customers to match your services. These keywords help search engines understand your website and rank it accordingly.
SEO strategy can also involve building authority backlinks to rank different pages for various keywords. You then drive organic traffic to your homepage through interlinking.
4. Email marketing
Emails are a tried-and-tested way to communicate with your target demographic. You can send newsletters to subscribers, let people know about new articles, offer discounts, and interact on a more personal level. Email marketing is also a cost-effective way to drive traffic to your website, offering a potentially high ROI.
5. Content marketing
If you want customers to engage with your business, you need great content. This can be in the form of blog posts, articles, infographic, and more.
Considered content is a great way to build trust with the client and sell your brand identity. If your content solves a user’s problems and educates them about trends, they will start to look to your brand for guidance. They will also be more likely to buy into your products and services.
6. Quality website design
Many businesses understand the importance of web design when it comes to keeping visitors on their sites. Your homepage will act as a first impression with many potential consumers; you want to look professional. Ensure your website is sleek and user-friendly to keep visitors interested in your services.
7. Native advertisements
Native ads are an effective form of advertising where ads are embedded into web pages that make them look like they part of the content. They are usually found in your social media feed. If you are using native ads to drive traffic to your site, you should make sure the content is visually appealing. More than 2% of consumers engage with these online ads and spend time looking at the content.
8. Video advertisements
Data indicates that video ad spending is growing exponentially; it is expected to surpass $15 billion in ad revenue. Many advertisers understand users generally interact more with video content. If your business utilizes a video campaign, you can effectively connect with potential buyers organically, more than you would with text-based content.
These are just a few ways a business can develop an online advertising strategy that reaches new consumers. As you can see, there are lots of different avenues to explore. With the right level of creativity and research, an effective advertising and marketing campaign can be enough to take your brand to the next level.